Delivery Method Is Important

A shopkeeper asked another shop-keeper: “Why do people buy from you, but not from me?”

He replied:
أنا أبيع الخل بلسان من عسل،
و أنت تبيع العسل بلسان من خل
“I sell vinegar with a tongue, sweet like honey;
You sell honey with a tongue, sour like vinegar.”

It doesn’t matter what you’re trying to sell to other people, if you don’t convey it in the right way, people will not buy it.

This also applies to advice, knowledge, ideas, etc.

It may be the best advice – but if its delivered incorrectly, people will not take it.